Copywriting is one of the most important skills you can have as a web marketer. Without it, you’re just another website with nothing to offer your visitors. You want to make sure that when they visit your site, they find exactly what they’re looking for and leave satisfied. That means that your copy needs to be clear, concise, and persuasive.
Here are some tips for writing good copy:
1. Know your target audience. Who are you writing for? What are their goals and challenges? How will your product or service help them achieve those goals? Write from the perspective of your ideal customer and then make your copy relevant to that person.
2. Use keywords. The search engines use keywords to determine which sites are relevant to the terms you’re using in your copy. Keywords are very important. They should be used throughout your copy and should be placed strategically within the copy so that your reader finds them easily. If you don’t know how to do this, hire a professional writer.
3. Use bullets. Bullets make your copy easier to read. Don’t use more than three or four bullets per page. A good rule of thumb is to use three or four bullets per paragraph.
4. Use subheadings. Subheadings break up long paragraphs and make it easier for readers to scan your copy. Use subheadings at the beginning of each new paragraph.
5. Make sure your sentences are short and to the point. Long, drawn-out sentences tend to bore your reader. Your sentences should be no longer than five words.
6. Use strong verbs. Your sentences should include action verbs such as “is,” “are,” “will,” “should,” and “must.” Avoid passive verbs such as “was” and “were.”
7. Use short paragraphs. One paragraph should contain about three or four sentences.
8. Use lists. Lists can be a great way to organize your content. Lists can also be used to create subheadings.
9. Use transitions. Transitions are words or phrases that link one sentence to the next. They can be used to connect ideas or to emphasize certain words.
10. Use graphics. Graphics can help to visually explain concepts. They can also be used to enhance your text. If you’re writing a sales letter, for example, you might want to use a picture of a house to show your reader that you understand how important a house is to someone’s life.